Fit Republik
Our team got quite the workout chasing fitness fanatics around at this A-Class gym facility in Dubai, where hours of footage resulted in an epic video series that landed over 1.8M views in the span of a week.
Hassan El Shafei Photoshoot
Hassan El Shafei is an Egyptian artist, record producer and media personality, el-Shafei was distinguished by his modern style in choosing music. He also cooperated with important names in the music world from all the Arab countries.
Mo Bistro Photography
A family business that is run and motivated by passion and love. At Mo Bistro, you are offered upscale casual dining and a guaranteed good time.
UNAIDS Egypt Song
UNAIDS approached us with a challenging project; educate and raise awareness on AIDs in Egypt. After a heavy brainstorm, we decided (based on research) the best way to touch on such a sensitive subject was through music. So we reached out to Cairokee and re-created their hit song “White Drop - No’ta Beida” to better fit our topic. After research and conversations with real victims of the illness, we created a storyline based on a true story under the direction of the famed Taimour Taimour. Getting talents on board like Ahmed Malek and Salma Abu Deif helped push the story to reach as many people as possible.
Google's #OneDayIWill
Over the years, Doodles have marked the achievements of women in science, civil rights, journalism, sports, arts, technology and beyond. But for our 2016 International Women’s Day Doodle, we wanted to celebrate the next generation of Doodle-worthy women—the engineers, educators, leaders, movers and shakers of tomorrow.
So Google visited 13 cities around the world and asked 337 girls and women to complete the sentence “One Day I Will...”
The Factory was responsible for handling Cairo's production and it was an absolute honor to each and every one of us.
So Google visited 13 cities around the world and asked 337 girls and women to complete the sentence “One Day I Will...”
The Factory was responsible for handling Cairo's production and it was an absolute honor to each and every one of us.
Sherine's Tag Raasak
Lyrics: Amir Teima
Melody: Khaled Ezz
Music: Hassan El Shafei
Mixing: Hassan El Shafei
Mastering: Dick Beetham
Lyric Video Executive Producer: The Basement Records
Video by:
المصنع - The Factory
Ahmed Naguib - Heba ElKest
Illustrations: Aline Ashraf
Animation: Mohamme Hesham
Animation supervisor: Heba ElKest
Album Executive producer: All About Arts
Finance: Mohamed Abd El Wahab "Kong"
Powered by: Qanawat
Media Partners: DMC & El Radio 9090
Digital Campaign and Social Media Management: The Basement Records Team - Mohamed El Shaer, Nada Gabr, Dina Helmi, Alia Abdoun, Nadine Gabr and Eslam Rezo.
Cover Artist and Logo Design: Mariam Ibrahim
Melody: Khaled Ezz
Music: Hassan El Shafei
Mixing: Hassan El Shafei
Mastering: Dick Beetham
Lyric Video Executive Producer: The Basement Records
Video by:
المصنع - The Factory
Ahmed Naguib - Heba ElKest
Illustrations: Aline Ashraf
Animation: Mohamme Hesham
Animation supervisor: Heba ElKest
Album Executive producer: All About Arts
Finance: Mohamed Abd El Wahab "Kong"
Powered by: Qanawat
Media Partners: DMC & El Radio 9090
Digital Campaign and Social Media Management: The Basement Records Team - Mohamed El Shaer, Nada Gabr, Dina Helmi, Alia Abdoun, Nadine Gabr and Eslam Rezo.
Cover Artist and Logo Design: Mariam Ibrahim
حسن الشافعي مع هاني عادل - قلبي يحدثني | Hassan El Shafei ft. Hany Adel - Qalby Yohadethony
Lyrics: Ebn El Fared
Melody: Hany Adel
Artwork design: Kareem Gouda
Video by: The Factory
Illustration: Adham Saqr
Animation: Hadeer El Seddik
Animation Supervisor: Heba ElKest
Photography: Marwan Abd El Alim
Mastered By Emily Lazar at The Lodge Assistes By Chris Allgood
Digital Distribution: Digital Sound
The Basement Records Managing Director: Mohamed El Shaer
The Basement Records Media Manager: Nada Gabr
The Basement Records Social Media Team: Alia Abdoun & Dina Helmi & Nadine Gabr.
Special Thanks to: Rula El Kaliouby
Melody: Hany Adel
Artwork design: Kareem Gouda
Video by: The Factory
Illustration: Adham Saqr
Animation: Hadeer El Seddik
Animation Supervisor: Heba ElKest
Photography: Marwan Abd El Alim
Mastered By Emily Lazar at The Lodge Assistes By Chris Allgood
Digital Distribution: Digital Sound
The Basement Records Managing Director: Mohamed El Shaer
The Basement Records Media Manager: Nada Gabr
The Basement Records Social Media Team: Alia Abdoun & Dina Helmi & Nadine Gabr.
Special Thanks to: Rula El Kaliouby
Unilever Food Solutions
Ramadan is a big deal for us here in Egypt, and Unilever Food Solutions understand that for chefs across the country, having the proper ingredients is quintessential during the holy month. This series was created to show how Unilever’s products can be used across a variety of Ramadan dishes - from appetizers to mains to desserts - demonstrating to chefs everywhere what they can do to dazzle during Ramadan, with the support of Unilever and its products.
Emirates Competitiveness Council
Rebranding is also our game - When the ECC merged with the Emirati Statistics Authority, we were asked to rebrand their new council's identity - now known as the Federal Competitiveness and Statistics Authority.
Sweden in Arabic
Approached by the Swedish government to create a series of Arabic videos for their Facebook page, we animated Sweden's customs and traditions - some quite bizarre! The videos reached a viewership of nearly 2M views across the Middle East.
Hassan El Shafei - 6 Weshoosh
Prominent Egyptian artist Hassan El Shafei is well-known for his unconventional music videos - we designed, animated, and produced his music clip "6 Weshoosh" featuring Ahmed Sheba, a hit song that immediately reached nearly 5M views in a span of a couple of days.
Emirates Competitiveness Council
One of our first projects with the Council was to communicate the organization's history and role. Two videos were created portraying these factors, particularly the 'competitiveness' element.
GE - Digital Innovation Challenge
General Electric Egypt launched an open digital innovation challenge in August 2016, and our video campaign celebrating the results focused on the unique Egyptian individuals that had offered legitimate solutions. The campaign garnered over 1.5M views across different platforms.
Google - Explore the pyramids of Giza
OVER 1.5 BILLION VIEWS AND OVER 190 MILLION CLICKS. That's what happened to the special icon we created for Google to have on their google.com for an entire day globally. Luckily for us, Larry and Sergey liked what we have created for that special occasion.
Alex Bank
We've worked on a number of Alex Bank initiatives, offering a variety of services including design and production of promotional material needed to kick off their ad campaigns, both printed and digital, as well as flyers, brochures, handbooks, and most recently, monthly articles for their blog.
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