The Factory - المصنع

Looking for creative ways to grow your business & generate leads?

You came to the right place!

We are content-driven, performance focused creatives, helping brands grow and reach unprecedented hieghts…We’ve got the tools (and the brains) to deliver your message to everyone!

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Our Services

End to end digital marketing services.
We're creators and collaborators at heart & convention isn't a part of our DNA.

DIGITAL STRATEGY & SOCIAL MEDIA MANAGEMENT

We develop unique digital strategies from the ground up. We research & study your brand, your competitors, and your target audience to tailor make a rock-solid digital strategy, creating and managing your social media from A to Z!

DIGITAL CAMPAIGNS & INFLUENCER MARKETING

Known for creative buzzworthy campaigns, we use all the available digital tools to create pitch perfect digital campaigns across all platforms! We have a vetted network of influencers that we work with to increase reach and make sure your brand is seen by the world!

PPC

Relevant content is key to getting more leads, sales, and sign-ups. This gives your customers exactly what they are looking for. With targetted content you will experience significantly more leads and higher conversion rates, ultimately reducing your cost per lead and cost per acquisition.

WEB & APP DEVELOPMENT

We’ve got the perfect web solutions for you. We develop websites and applications from researching the UX until developing the UI, up to implemeting multiple development languages.

BRANDING & BRAND ARCHITECTURE

Branding is all about creating a connection with your audience, it’s not just about a logo or a visual identity…it’s all in the details! We are brand architects, offering a complete solution from logo design to communication and styling guidelines.

CONTENT PRODUCTION

The power of content creation is unparalleled, we have a dedicated in-house team of content creators who know all the ins and outs of what it means to produce epic, on-point content that goes viral!

Billion
Video Views

Perfectly Executed
Campaigns

Happy
Partners

A glimpse into our world, a peek through our curtain. Enjoy this brief showreel of some of our barrier-shattering work!

Projects & Campaigns

Here are some of our favourite campaigns that we enjoyed working on!

GOOGLE GLOBAL
#OneDayIWill

Content Production (Live-action)

Over the years, Doodles have marked the achievements of women in science, civil rights, journalism, sports, arts, technology and beyond. But for our 2016 International Women’s Day Doodle, we wanted to celebrate the next generation of Doodle-worthy women—the engineers, educators, leaders, movers and shakers of tomorrow. So Google visited 13 cities around the world and asked 337 girls and women to complete the sentence “One Day I Will...” The Factory was responsible for handling Cairo's production and it was an absolute honor to each and every one of us.

ELARABY Group

Price Drop Campaign - Egypt

In 2019, ELARABY planned to implement a strong promotional campaign by mid April communicating price drops as a sort of giving back to the consumer after the drop in the USD exchange rate. The objectives were to enhance sales performance and consumer pull, through announcing the price drops and drive traffic to ELARABY’s physical and online stores.

Creative

One copy and its cut-downs for digital & TV

Radio ad

Master visual

CRM activities

Digital activations

On-ground activations

Total Online Views: 16,000,000

DIGITAL EGYPT CUBS

From May to July, 2022

We took on the challenge of launching the Ministry Of Communications’ newest Digital Egypt Cubs Initiative, which is the first free grant within the fields of modern technology.
Throughout the two month launch and registration period, we surpassed the requested registration number by a country mile!

+18K COMPLETED REGISTRATION (REQUESTED 15K)

3.9M REACH

18M IMPRESSIONS

+2.5M ENGAGEMENT

+650K CLICKS

SPOTIFY

Content Production (Live-action)

The first ever Spotify Radar content to be released in Egypt and the Arab Peninsula. Spotify Radar helps promote new and emerging artists. We had the honor to be called in to film and produce their first video which is set to begin a chain of releases promoting Egypt’s trendiest and most impactful musicians starting with Ali Loka. This is just the beginning of many, many spotify projects to come!

HEINZ

Tiktok Activation

Following the success of their 2019 campaign with El Brens, Heinz Egypt embarked on creating a movement using him along with other local food experts to promote the usage of Heinz ketchup and Mayonnaise on their signature dishes. We were in charge of the entire digital aspect of the campaign including their TikTok challenge in collaboration with their advertising agency, Bubblegum Advertising, and Carat Egypt, their media agency.

8 INFLUENCERS

810,000,000 MILLION VIEWS WORLDWIDE

118,000,000 VIEWS IN EGYPT